APEX INSTANT
High-strength stone fixing.
Businesses & Brands
ONE GROUP.
FIVE DIFFERENT
BUSINESS STORIES.
Maloo Group operates across specialised products, stone-care technology, industrial floor transformation, heat-management systems and digital consumer business.
This page is not a catalogue. Explore each business as its own chapter — the problem it addresses, the capability behind it and the market it serves.
Explore the Portfolio ↓
EXPLORE BRANDS
Stone Care & Construction Solutions
Featured DUSH Solutions
Selected installation systems
APEX LIMITLESS
For large-format tiles and stones.
STONEBED
Advanced stone bedding solution.
WE PROTECT STONE.
WE SOLVE INSTALLATION PROBLEMS.
DUSH was developed around the challenges faced by natural stone, marble and the people who work with them.
Natural stone can be beautiful, expensive and highly sensitive. Problems such as staining, water absorption, hard-water marks, yellowing, weather exposure and incorrect installation can permanently affect the appearance and performance of stone.
DUSH approaches these challenges through specialised protection, maintenance, adhesive and installation solutions.
The core difference is demonstration. Wherever possible, DUSH treats an actual sample of the customer's stone and allows the customer, architect or contractor to test the solution before making a decision.
BEFORE THE DECISIONTest the actual stone. Experience the protection.
OUR DIFFERENCEDemonstration over claims.
Stain Protection
Protection systems designed to help defend sensitive natural stone before everyday stains become permanent problems.
CoffeeOilTurmericWater
Wet Area Protection
Treatment systems for stone exposed to hard-water marks, mineral deposits and demanding wet environments.
BathroomsPoolsWater BodiesWet Areas
Exterior Stone
Protection systems for natural stone facing sunlight, rain, moisture, weather exposure and water absorption.
TravertineSandstoneFacadesOutdoor Stone
Installation Solutions
Systems developed for demanding stone fixing, large-format applications, vertical work and uneven floor conditions.
WallFloorLarge FormatHigh Rise
Stone Care Technology
Specialised expertise within the stone-care ecosystem.
An Important Part of Our Evolution
FROM DISTRIBUTION
TO DEEPER PARTICIPATION.
VITO represents an important chapter in Maloo Group's transformation from distribution into deeper participation in specialised stone-care brands and technologies.
The relationship developed through the stone-care business and later evolved through shareholding in the brand — marking a significant shift in the Group's journey.
We were no longer only taking products to market. We were becoming part of the businesses and brands we believed in.
Selected VITO Technologies
FEATURED SOLUTIONS.
These are only a few examples from VITO's wider product portfolio. Explore the complete range of specialised stone-care technologies and solutions from VITO.
MORE FROM VITOExplore VITO’s wider portfolio of specialised stone-care products and technologies.
Explore More VITO Products ↗
WE TRANSFORM DUSTY FLOORS
INTO BEAUTIFUL FLOORS.
Floorzy Makeover was created after recognising a widespread problem across factories, warehouses and industrial buildings in India.
Concrete floors are economical and durable, but over time they can create serious operational problems.
DustCracksPoor AppearanceDifficult MaintenanceSurface DeteriorationCleanliness Issues
At the same time, many industrial properties are rented. Owners may not want to make major flooring investments, while tenants may hesitate to spend heavily on permanent infrastructure. Floorzy identified this gap.
DON'T ALWAYS REBUILD THE FLOOR.
TRANSFORM IT.
TRANSFORM IT.
Floorzy developed overlay and coating systems designed to upgrade existing concrete floors into cleaner, more attractive and more durable working surfaces. Solutions such as Evershield and Primeshield help businesses improve flooring without necessarily undertaking complete reconstruction.
FactoriesWarehousesIndustrial ShedsCommercial BuildingsRetail ShowroomsParking AreasHeavy-Duty Environments
Industrial Heat Management
Industrial roof heat solutionMeasured before / after proof for metal roof heat reduction.Designed for factories, warehouses and industrial sheds.
WE REDUCE HEAT.
NOT JUST SELL ROOF COATINGS.
Through our work in factories and warehouses, we identified another major industrial problem — heat.
Many industrial buildings use thin metal roofing sheets that absorb intense heat during the day.
Worker comfort
Working conditions
Machine environments
Energy consumption & productivity
Heat Lock was developed to address this problem.
UNTREATED ROOF
Before Heat Lock application — untreated metal roof surface.
VS
HEAT LOCK TREATED ROOF
After Heat Lock application — treated roof surface under the same conditions.
A measurable solution designed to reduce roof surface temperature under suitable conditions by
up to approximately 15°C*
*Actual reduction depends on roof, climate and application conditions. Publish verified demonstration values for specific projects.
up to approximately 15°C*
*Actual reduction depends on roof, climate and application conditions. Publish verified demonstration values for specific projects.
E-Commerce & Consumer Business
Marketplace-ready brandE-commerce showcase
ZETO represents Maloo Group’s move into digitally discovered, digitally compared and digitally purchased consumer products.
OUR STEP INTO THE DIGITAL CONSUMER MARKET.
In 2022, Maloo Group entered e-commerce through its own brand, ZETO.
The move reflected another change the Group was seeing in the market. Customers were increasingly discovering, comparing and purchasing products digitally.
ZETO allowed Maloo Group to begin developing capabilities beyond traditional distribution and physical sales — including digital marketing, e-commerce operations, online customer acquisition and direct-to-consumer business.
Available on
E-Commerce
Understanding digital marketplaces.
Digital Marketing
Building customers through online channels.
Consumer Insight
Understanding changing buying behaviour.
Direct-to-Consumer
Developing relationships beyond traditional distribution.
New Business Models
Building capabilities for future consumer brands.
Across the Portfolio
DIFFERENT BUSINESSES.
ONE GROUP BEHIND THEM.
DUSH, VITO, Floorzy Makeover, Heat Lock and ZETO operate in different markets, but each reflects Maloo Group's ability to identify an opportunity, build capability around it and take it to market.