DUSH
Stone-care and installation solutions built around protection, contractor efficiency and real demonstrations on the customer's stone.
See the problem we solve →MALOO GROUP · SINCE 2002
From one small shop to a group built around solutions.
Since 2002, Maloo Group has evolved from a small power-tools and blades shop into a growing multi-brand organisation built around one philosophy — understand the problem, develop the solution and prove that it works.
Chapter 01
The Beginning
Before the brands, there was belief.
In 2002, Naval Maloo started with a small shop selling power tools and blades, with the determination to build something of his own.
There was no large organisation behind the business. What existed was direct contact with customers, a willingness to learn and the understanding that the next opportunity had to be earned. Over time, the shop became an agency business, then a distribution business, and the journey moved into marble and stone-care chemicals.
Read the Founder Story →
Naval Maloo
Mahesh Maloo
Chapter 02
The Evolution
Growth was not one big leap.
It was a sequence of learning: customer first, market next, then distribution, ownership, brand building and finally deeper product capability.
Each stage changed the questions Maloo Group was able to ask — and the scale of the problems it could solve.
01
LISTEN
ShopkeeperEvery journey begins by understanding the customer.
02
CONNECT
AgencyRelationships opened the door to deeper category knowledge.
03
SCALE
DistributionThe market grew — and so did our reach.
04
OWN
VITO ShareholdingWe moved from representing value to participating in it.
05
CREATE
DUSHWe started building what the market was still missing.
06
BUILD
Indian CapabilityCapability moved closer to the product, quality and execution.
07
SOLVE
SolutionsThe question changed from what to sell to what problem to solve.
Chapter 03
The Turning Point · 2023
We changed the question.
After years in the market, we realised customers did not need another product claim. They needed confidence that somebody had understood the real problem — and could prove the answer.
The old starting point
SELL
PRODUCTS.
PRODUCTS.
Begin with what is in the catalogue and explain why the customer should buy it.
The new starting point
SOLVE
PROBLEMS.
PROBLEMS.
Begin with what the customer is facing, understand the gap and build the answer around it.
The question that now guides us
“What problem does the customer face — and how can we prove that our solution works?”
01 · Our Method
Start with the real problem.
Listen before recommending. Understand what is actually going wrong at the customer end — not simply which product they are asking for.
Chapter 04
Businesses Built from Problems
Different Problems. One Way of Thinking.
Every brand enters a different problem space. The common thread is practical performance, market understanding and the willingness to demonstrate rather than merely promise.
VITO
A key chapter in the Group's move from distribution into deeper brand participation, technology and ownership.
See the journey →
Floorzy Makeover
Created around a common industrial reality: dusty, damaged concrete floors that businesses want to improve without rebuilding everything.
See the transformation →
Heat Lock
Born from what the team observed inside factories and warehouses: metal roofs turning industrial sheds into extreme-heat workspaces.
See the temperature proof →
ZETO
Maloo Group's 2022 step into online commerce — another example of adapting to how markets and consumers were changing.
Explore ZETO →Chapter 05
Don't Take Our Word for It
See the solution work.
The strongest Maloo Group story is not a product catalogue. It is the moment a customer sees the problem, experiences the demonstration and understands the difference.
Beautiful marble. Unwanted stains.
Treat the customer's actual marble sample and invite them to test coffee, oil, turmeric or water before deciding.
Old concrete. Dust. Cracks.
Show the same industrial floor before and after the makeover — the visual proof becomes the sales argument.
Metal roof. Extreme industrial heat.
Compare treated and untreated sheets and make the temperature reduction measurable before installation.
Chapter 06
Capability Behind the Story
As the problems became bigger, the organisation had to become stronger.
The Group expanded beyond trading and distribution into offices, processing, packaging, quality testing, application capability and manufacturing relationships.
Quality & Testing
Build trust before the product reaches the market.
Application
Understand how the solution performs in the real world.
Manufacturing & Processing
Move closer to product quality, availability and execution.
Inside Maloo Group
Our Corporate Office · Bengaluru
A glimpse into the spaces where our teams collaborate, learn, plan and build the next chapter of Maloo Group.
Chapter 07
People Build the Next Chapter
Don't just join a company. Help build one.
From a small entrepreneurial setup to a 150+ person organisation, Maloo Group is still in the process of becoming what it can be. That creates room for people who want responsibility, learning and the chance to build.
Explore Careers →Entrepreneurial environment
Real ownership
Multiple businesses
Leadership access
Fast learning
Opportunity to build systems, not just follow them
Chapter 08
The Story Continues
The industries may change. The method will not.
Maloo Group will keep looking for meaningful gaps, new technologies and new markets where a problem-led approach can create a stronger business. Stone care, flooring, heat management and e-commerce are chapters so far — not the boundaries of the Group.