Listen closely to customers and understand what they actually need.
A problem-led group of businesses
Building businesses around real market needs.
Maloo Group is a growing multi-brand organisation shaped by one practical idea: understand the problem first, then build the right solution around it.
From trading and distribution to brand building, application capability and new business development, the Group continues to grow by staying close to customers, markets and real-world performance.
2002Founded
150+People
MultipleLocations
GrowingBrands & Capabilities
Before the brands, there was belief.
What began as a small entrepreneurial step in 2002 became the foundation for a group built through market learning, relationships and the confidence to keep moving forward.
The founders behind the journey
In 2002, Naval Maloo and Mahesh Maloo laid the foundation for what would grow into Maloo Group.
Direct customer contact, market learning and earned trust became the foundation. The journey moved from a shop to agency, distribution, marble and stone-care chemicals, and eventually into a wider group of specialised businesses.
The journey was built by staying close to the market — and understanding what customers truly needed.
Inside Maloo Group
Where teams collaborate, learn and build.
A professional corporate story should also show the organisation behind the brands. These spaces communicate scale, structure and the everyday environment in which the Group operates.
The evolution
Growth was not one big leap.
It was a sequence of learning: customer first, market next, then distribution, ownership, brand building and deeper product capability.
Build relationships and deeper category knowledge.
Expand reach, market understanding and operational scale.
Move from representing value to participating in it.
Create solutions around gaps the market still leaves unresolved.
Move closer to quality, product and execution.
Shift the question from what to sell to what problem to solve.
A milestone in the journey
Growth is also about recognising the people who build it.
Cars were presented to selected DUSH team members as a reward for contribution, commitment and performance — a milestone that reflects the culture behind the brand’s growth.
The turning point · 2023
We changed the question.
Customers did not need another product claim. They needed confidence that somebody had understood the real problem — and could prove the answer.
PRODUCTS.
→
PROBLEMS.
Listen before recommending.
Find what existing approaches still miss.
Build product and execution around the problem.
Demonstrate performance whenever possible.
Different Problems. One Way of Thinking.
Every brand enters a different problem space. The common thread is practical performance, market understanding and the willingness to demonstrate rather than merely promise.
DUSH
Stone-care and installation solutions built around protection, contractor efficiency and real demonstrations on the customer’s own stone.
Visit the brand ↗
Focus areas
Stone ProtectionInstallationSurface Care
VITO
A key chapter in the Group’s move from distribution into deeper brand participation, technology and ownership.
See the journey ↗
Focus areas
Stone CareDistributionTechnology
Floorzy Makeover
Industrial floor solutions built around heavy-duty, damaged concrete floors that businesses want to improve without rebuilding everything.
See the transformation ↗
Focus areas
Epoxy & PUConcrete RepairIndustrial Floors
Heat Lock
A proven roof heat management solution designed for factories and warehouses facing harsh industrial heat build-up.
See the measurable proof ↗
Focus areas
Roof CoatingHeat ReductionIndustrial Sheds
ZETO
Maloo Group’s 2022 step into online commerce — another example of adapting to how markets and consumers are changing.
Explore ZETO ↗
Focus areas
E-commerceKidsHealth & Fitness
Proof over promises
See the solution work.
The strongest sales story is often the moment a customer experiences the problem and the difference side by side.
Stone protection
Beautiful marble. Unwanted stains.
Treat the actual stone and let the customer test real staining agents.
Industrial flooring
Old concrete. Dust. Cracks.
Make the before-and-after transformation the evidence.
Heat management
Metal roof. Extreme industrial heat.
Compare treated and untreated surfaces and measure the difference.
Capability behind the story
As the problems became bigger, the organisation had to become stronger.
The Group expanded beyond trading and distribution into testing, application, processing and manufacturing relationships.
Quality & Testing
Build confidence before the product reaches the market — through systems, quality checks and practical validation.
Application
Understand how the solution performs in the real world, not only in a specification sheet.
Manufacturing & Processing
Move closer to product quality, availability and execution.
People build the next chapter
Don’t just join a company. Help build one.
From a small entrepreneurial setup to a growing organisation, Maloo Group creates room for people who want responsibility, learning and the chance to build.
Entrepreneurial environment
Real ownership
Multiple businesses
Leadership access
Fast learning
Opportunity to build systems
Our Culture
BUILD.
LEARN.
GROW.
LEARN.
GROW.
Build
Take ownership and turn ideas into action.
Learn
Work across businesses, functions and real market challenges.
Grow
Build capability as the organisation continues to expand.
The story continues
The industries may change. The method will not.
Maloo Group will keep looking for meaningful gaps, new technologies and new markets where a problem-led approach can create stronger businesses and long-term value.